The newspaper Estado de São Paulo published today (21) an interesting interview with the creator of Tumblr, David Karp, which is very interesting. Because, believe me, the world and culture of social networks does not just revolve around Marck Zuckerberg.
Among the various topics covered in the interview is the "orkutization" of Orkut, which, as everyone probably knows, was the first social media phenomenon on a global scale, but which was abandoned, or as Karp himself says, "it was abandoned by Google ". And it is at this point in the interview that Davida Karp makes an interesting conceptualization regarding the term "orkutization". To be checked.
David Karp compares "orkutization" with the abandonment of poorer countries, popular neighborhoods and slums. In other words, if you abandon such places, it is obvious that people will not want to live in this space or coexist in it. So, in a simple way, the creator of Tumblr, who arrives in Brazil to give a series of lectures and initiate actions to expand his social network in our country, poses a new question that deserves our attention: The transfer, not total, It's obviously a question – the problem of the organic world that is transferred to the virtual space.
In other words, virtual favelas. Orkut is the virtual favela. "Orkutization" is the "favelization" of spaces in the virtual sphere that cannot keep up with the new tools and thus become obsolete and those who remain in these "orkutized" spaces are demoted to the category of virtual slum dwellers by those who think they are/consider themselves being in a kind of Gardens of the virtual sphere, therefore, a level above the "poor things" who remain in that obscure place called Orkut.
We then observed the transfer of social prejudice to the virtual space. David Karp pays attention to the fact that Orkut serves as an example for the new "governors" of the new "neighborhoods", so that they do not abandon their provinces, so that we can avoid the spread of this phenomenon that haunts the residents of FB, who are They are scared by the arrival of these people who leave Orkut and insist on orkutizing/slumming their noble Jardins… Oops, Facebook.
