Things nowadays on social media are very immediate and, not infrequently, they fall in love with internet users, which can be a good space for – smart – companies to profit from free and far-reaching merchandising.
Recently, Pabllo Vittar made a tweet saying he was in the mood for a "bk" – Burger King. The artist's followers soon began to interact with the post, bringing it to the attention of the fast food company.
Soon, Burger King "customized" a special Whopper, with the drag queen's name printed on the sandwich's packaging. On his Instagram profile, Vittar made a story thanking him for the treat.
"A request like that, we can't handle it! Hold on tight, you're going to be starving KO baby!", tweeted BK, with "Queen Vittar" written.
