The newest campaign for the chocolate brand "Sonho de Valsa", which debuted last Sunday (13), brought diversity in relationships. Among them, a couple of women kissing.
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With the title "Think Less, Love More", the advertisement focuses on passionate kisses and thoughts – mentioned by a narrator – while the moment of affection occurs.
When commenting on the decision to include a couple of women, the brand said in a statement that the idea was to bring a current vision of love. "Dream of Waltz aims to inspire love between all couples (…) the invitation applies to both those who sympathize with diversity and those who are more conservative."
Mondelez Brasil, which owns the brand, stated that it values and encourages diversity in all its activities and that it also respects the different opinions generated from the film.
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Despite including the female couple in the 60-second campaign, the brand chose not to include them in the 30 or 15-second material, which is shown on TV. "We tried to work with a variation of montages and scenes with the aim of reinforcing the 'think less, love more' positioning and the central messages of the campaign, which addresses love in its countless forms of diversity."
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