Canal Futura decided to suspend one of the advertising pieces of its new campaign, entitled "Questions", broadcast, in addition to commercials, through printed ads and spots.
In one of the excerpts from the commercial, released at the beginning of June, a voice-over says: "To this day, scientists discuss how life began, whether sexual orientation (sic) is defined by genetics and why you yawn when someone else yawns... "
The phrase "sexual choice" caught the attention of the site's reader The Cape, Rogério Almeida Alves, from Rio de Janeiro, who wrote for Fundação Itaú Social, one of the companies that maintain Canal Futura.
In response to the reader, Luiz Henrique Gomes, superintendent of Itaú Social, says that he sent the complaint to the Roberto Marinho Foundation, responsible for the advertising piece, informing that it had already found "the inadequacy of its content". “The Roberto Marinho Foundation is already canceling its broadcast and a new play is being produced,” wrote the superintendent.
In the email sent to the channel's partner companies, Rogério Alves wrote that the commercial "offends human sexuality", suggesting that the piece be changed or even removed from the air, "for the benefit of the ignorant and those who feel offended with this type of advertising."
Produced by the agency FNazca, created by Carlos Di Celio and Rafael Genu and directed by Fabio Fernandes and Carlos Di Celio, the film "Questions" narrates the trajectory of the main human doubts: philosophers who seek to understand who we are and create a series of theories to answering where we are going, economists haunted by crises, scientists curious about how the brain works, etc.
According to Canal Futura, the proposal is "to encourage people to reflect and question the world around them and life."
Below, you can watch the commercial that is being reformulated.
