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Closeup explains controversy over gay kiss photo: “We didn’t delete it”

The company Closeup spoke about the controversy surrounding the photo between two men kissing in the newest toothpaste campaign. The company explained that, contrary to what it seemed, it did not and will not delete the image.

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"Closeup clarifies that the photo showing two men kissing was initially published as a sponsored post on Instagram and then included in the timeline of the brand's official profile, as initially planned. We clarify that the image has never been and will not be deleted by Closeup ".

In other words, according to the company, as the post was sponsored – those advertisements that invade profiles, even without people following it – it did not automatically enter the brand's page. And when it was included, it appeared to most people that the image was deleted and then reposted.

At the time of the controversy, the THE CAPE Tried to contact the company, but received no response. In the comments on the photo, which exceed 2, the company stated: "this is such a unique moment, which is the kiss", and "we believe that there is really only one rule for two people to kiss: that they both want to ".

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In addition to the gay kiss, the company included an image of a triple kiss. It goes without saying that a lot of people have their hair on end, right?

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