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Diesel announces new collection of jockstraps, bikinis and t-shirts and other pieces for this year's Pride

Diesel Pride
photo: reproduction

If it depends on Diesel, the fact that many of the LGBT Pride Parades around the world this year cannot be held because of the pandemic will not stop us from dressing well and expressing who we really are.

The Italian brand announced this week a new collection of 49 pieces to celebrate this June, International LGBT Pride Month, Pride Month. In the first “film” released, Francesca is a young gender-fluid person who wears Diesel clothes – and looks beautiful in all of them, in any situation.

In the story, Francesca explores her gender identity without giving up incredible looks and preserving the best of her beauty.

The pieces in the new collection feature the phrases “Diesel, only the brave” and “Diesel, for success in love”, instead of the traditional “Diesel, for a successful life”.

 

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