David Beckham, Cristiano Ronaldo and David Gandy are among the most sought after names when it comes to underwear campaigns. The first two realized the size of their success as poster children that they even decided to create their own line of underwear.
It was with this in mind and with demystifying the cult of the perfect body that The Sun newspaper called on four men, classified as "normal" and "common", to wear underwear like the models mentioned above.
Have you ever thought about what an advertising campaign like this would be like? Photographer Stewart Williams gives some idea of what it would look like. Check out the clicks below!
So, would they be as successful?
