On December 1st, at World AIDS Day, some selected salons in the Brazil participate in the action "Solidarity Hall".
Em Belo Horizonte, The participating salons are Espaço DR, Instituto LP Belo Horizonte, Salão Lillas, and all Tif's Cabeleireiros units, which unite in a noble cause: cuts at special prices. All proceeds raised from this action will be donated to the Sociedade Viva Cazuza, which cares for children carrying the virus HIV / AIDS.
Last year, the Campaign, which has support from UNESCO and Ministry of Health, and is a project of the Professional Products Division of the LOréal Group, raised R$60.000 in one day.
In total, 62 salons from North to South of Brazil participated in the Solidarity Salon. 5.000 cuts were carried out with the support of 700 hairdressers.
On social media, anyone who cuts their hair this Tuesday (1st) can share the action with the hashtags #cortecontraaids and #SalaoSolidario. To find out about the salons that have joined the Correct for Good, visit the campaign website.
