Americanas.com and five other partner brands organized a mega live broadcast with several promotions, shows and special guests. Among them were YouTubers Felipe Neto and Felipe Castanhari, who gave a peck to celebrate the live's record audience.
Of course, the internet went crazy, as the two are very influential among internet users. Using the hashtag #ShowDaBlackFriday, many Twitter users dubbed the moment “kiss dos felipes.
