The Rio de Janeiro brand Reserva launched the Winter 2015 campaign that fights against prejudice. Signed by Felipe Morozini, the slogan is "Do Like Animals, Don't Judge".
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In it, there are several insults aimed at people, as well as gays, black people, women and fat people, in which animals such as deer, monkeys, chickens and whales are used.
In an interview with the newspaper O Estado de São Paulo, Felipe explained that the intention is to "impact, provoke reflection and raise awareness". "Here we value irrationality, innocence and the inability to judge. Animals are irrational, they act on instinct, therefore they do not make judgments."
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In a post on Facebook, the artist stated that he has always dealt with discrimination by using animals to offend. "I was always friends with the modern girls (who kissed the boys at school) and who, inevitably, were called chicken or slut. There was Roberto, the obese boy who everyone called whale. And I and several other friends were called fag".
See photos from the campaign below:
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