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GUESS presents Joe Jonas as the poster boy for its first men's line of underwear, the “Hero”!
Directed by Paul Marciano, creative director of GUESS, and shot by Yu Tsai, one of the greatest fashion and celebrity photographers in the world, the shooting captures Jonas and McKinney wearing top GUESS lingerie pieces in steamy moments in Havana.
"I'm very excited to have Joe Jonas as the newest face of GUESS. Joe is a cool, charismatic young man who embodies all the characteristics of the GUESS DNA – sexy, youthful and adventurous," said Paul Marciano, Executive Creative Director and Executive President of the council. “This is the first time in GUESS history that the brand has commissioned a male star to be in our underwear advertising campaign, and I look forward to seeing our new GUESS man shine in the spotlight.”
Joe Jonas began his career as a singer in 2005 when he and his brothers, Nick and Kevin, started the pop-rock band Jonas Brothers, selling 17 million albums worldwide. A few years later, Jonas launched his acting career by starring in several Disney Channel original films and TV shows. Last year, Joe relaunched his singing career as the lead singer of his new band, DNCE, whose first single "Cake by the Ocean" went double platinum. Jonas is also a very strong influencer in the global digital sphere, reaching 8 million followers on Twitter, 5 million on Facebook and 4,5 million on Instagram.
"It's great to be chosen by Paul Marciano as the global men's ambassador for GUESS' new men's-focused Guess Underwear campaign. I'm excited to be part of this incredible experience and to be able to represent the brand's image," said Joe Jonas.
Check out the photos in our photo gallery:
