The magazine "Essential Homme" hits the international market in October, and the debut edition has a Brazilian touch: the casting of Brazilian model Francisco Lachowski for the cover and main editorial.
Francisco is just 18 years old, born in Curitiba and is a Ford model. The boy started his career in Brazil, but today he is already one of the biggest bets in the world.
The publication "Essential Homme" is North American and focused on a male audience interested in fashion and new trends. The editorial, called "Lachowski Exposed", was shot by Algis Puidokas and styled by Terry Lu.
Check out excerpts from the essay in the gallery below.
