The marketing strategy of the North American brand Abercrombie & Fitch has always been super gay.
Shirtless salespeople work in their stores and a hundred beautiful models are invited to their openings. In addition to the clothes themselves, of course, which are a hit with the crowd.
But the brand's gay intentions had never been made explicit. Until now. The famous photographer Bruce Weber, an expert at capturing male models, was chosen to direct Abercrombie's latest campaigns.
On Bruce's official website you can see his work. The most abused of these is titled "Other Sports Need a Ball". In the images, two fit models appear playing in a shower and even exchange a kiss.
Weber also produced three other videos for the brand, without kissing, but just as homoerotic: "Basketball is what Boys do", "Everything else in life seems easy" and "Living, Eating and Sleeping".
It is not yet known whether the ads will be in the brand's stores and advertisements, but in the meantime, you can check out more images from the campaign in the album.
