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What is hype?


(I'm super happy on a good track)

The boss publicly demanded to update the blog. It wasn't exactly a charge, was it? Well, whatever it seemed like to others, what matters is that it made me want to write again in this space.

Twitter took a bit of the focus away from two things that I always really liked: MSN and Blog. Among my friends I was the first to use both tools, but it's been so long and others have taken their place mainly due to the immediacy of the facts. Everything happens, becomes relevant and becomes ostracized in a matter of minutes. Few.

Let's face it, this is all a passing fad. It was like that with Orkut, MSN and Twitter, they will soon be orkutized and those who don't have much patience for the social networks used by the masses will start to drop out – I log into my Orkut once a month, at most. I'm tired, it's been 7 years of use, it's time for a change.

This happens because someone wrote on a blog that the social network or integration tool of the moment is .

This phenomenon, if we can call it that, doesn't just happen on the web, it's not something new. This comes from the history of humanity, since when a better-informed and popular neighbor told her grandmother that Y powder soap was better, it was like that when they said that using Zoomp was cool in the 90s, just as they say that AussieBum and Calvin Klein It's hype and current.

This also happens at night. There are clubs that are already part of the city's history, architecture and are one of its fundamental pieces, others that are fashionable last for a few carnivals and disappear between the lines of journalists who have the power to hype these places. It’s the mechanics of the market, whatever the segment.

I increasingly defend the thesis that hype is not what was said in the last column by that fashion journalist baphonycah (she says it's hype to write that word like that now). It's not the last release published in the editorial, nor the band that was mentioned on that super alternative and trendy blog. Hype is what makes you feel good, entertains you, dresses you well and pleases you.

If until yesterday I wasn't logging into Orkut precisely because they orkutized (another trendy term, synonymous with popularized) it, this week I'm going to log in daily and possibly next weekend I'm going to a place that isn't trendy, all because I liked it. , therefore, it has become hype, at least at this moment, for me.

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