One of the largest burger chains in the world, Burger King invited a drag queen to star in the brand's latest advertising piece. Seeking to perpetuate respect for diversity and the right to choose, the chain offers different sandwich options for the most varied types of consumers. Everyone chooses what they like most, always respecting the individuality of others. “What counts is authenticity”, he guarantees. The campaign will be the brand's main campaign in the first half of 2017 in Brazil. The video has already been watched more than 1 million times on YouTube (see below). Anny B praises Burger King's initiative. “It was a great opportunity to represent drag queens in this commercial. Our characteristics are very unique and an actor might not be able to interpret them. Having a brand like Burger King opening the doors for a drag queen to star in their commercial gives us visibility,” she said. With information from Exame magazine
