The Coca-Cola Dubai team decided to take a new action to talk about combating prejudice in general. And, to do so, she decided to remove the label itself from the soda cans.
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Created by the agency FP7/DXB, the cans appear only in red and white and with the phrase: "labels are for cans, not for people".
According to the website AdWeek, the agency stated that "in the Middle East, a region with more than 200 nationalities and a large number of 'labels' that divide people, these Coca-Cola cans aim to convey the message that the world without labels is a world without differences".
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Although it has no direct relationship with the LGBT community, the campaign is part of the global "Lets take an extra second", which invites people around the world to take time to get to know people and banish stereotypes and prejudices in general.
A good initiative to come to Brazil, right?
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