Without saying a word, Skol's video brings a powerful message about LGBT pride
+Colgate presents the first gay commercial in Mexico; See the video
The beer brand Skol, samba when presenting a commercial without any words, which tells us a lot.
In the video, a guy with colorful hair and a dress walks in the opposite direction of other people and receives disapproving looks.
At a certain point, one person joins him and then another, until at the end of the video, we see several people walking in the same direction, all together and with rainbow-colored smoke flares.
One of the stars of the video is Dear São Paulo Gina Yamamoto who spoke with the ACAPA and talked about what it was like to participate in this project:
"My participation in the project was incredible from beginning to end. Firstly because I was the only drag queen in the casting, which makes me even more proud, because I tried to represent all drag queens in my actions within the film", said Gina.
Regarding the importance of the project for the LGBT community, she believes it is an iconic moment: "Seeing a beer brand, which generally has advertisements aimed at male and heterosexual audiences, have a marketing and market vision like this clearly shows that we are in a process of breaking down barriers. The propaganda message is simple: unity".
Check out the advertisement:
