Uber, official sponsor of the 23rd LGBTQIA+ Pride Parade, will bring 13 attractions to Avenida Paulista during this year's event. The large number of artists has a reason: to represent all the Parade's identity flags. The idea is to give visibility to the groups and causes that form the LGBTQIA+ flag. Uber Eats will have an activation with the flags in front of Center 3.
the flags Gay, Trans, Lesbian, Queer, Agender, Genderfluid, Non-Binary, Intersex, Asexual, Bisexual, Pansexual, Polysexual will be represented not only by the attractions, but also in the company's other actions. Promotions, interventions, and campaigns will highlight the flags as a way of educating the public about the diversity of the LGBTQIA+ movement and making people aware of the differences between them.
To represent the gay cause, Mateus Carrilho is the one who will join the trio; the trans cause will be present through Candy Mel; lesbians will be represented by Bia Ferreira; the queer group by Lia Clark; agender people by Triz; fluid genre by Dudu Bertholini, who will be the master of ceremonies; non-binary will be represented by Jaloo; intersexual by Dionne Freitas; asexual by Cup; bisexual Karol Conká; pansexual Dríade Aguiar; and polysexual Nugget Woman. Bruna Linzmeyer will also be present. As an ally of the cause, singer Aline Rosa will also cheer on the trio. Fernando Cozendey was invited to design the costumes and will dress all the attractions, each in the colors of the flag they represent.
“At Uber, we celebrate diversity, respect and support these causes as part of our culture. It's part of the story we're building. And this year we want to give more visibility to the identity groups that make up this group of people we call LGBTQIA+. There are 12 flags represented in this Parade and we want to help people recognize them and identify their differences, their demands, their struggles and challenges”, explains Ana Pellegrini, diversity leader at Uber in Brazil.
The visibility of the flags is part of the #vamosComOrgulho campaign, which will permeate the actions of the Uber and UberEats brands in support and visibility for LGBTQIA+ causes. With the developments 'Pride in all Colors' and 'delivery in all colors', the company will deliver the flags to the parade's public, but also to the company's public, internal and external, throughout the year.
