The heterosexual metalworker and parents of three children Jules Parker recently founded the men's lingerie brand Smoot. The result is a collection of beautiful, sensual pieces that expand our perceptions about men's underwear.
According to the magazine Attitude, Parker had personal frustrations as a starting point for founding the brand. He wanted to wear pieces that didn't fit his body, so he decided to create his own. Four years later, he had lingerie designed to put on the market.
“I’m really proud to be able to launch Moot, a beautifully made, liberating and empowering lingerie brand supporting British manufacturing. Made for all men who wish to have this option considered available in their lives too”, he said.
See some pieces below.
